In one of my latest collaborations for Forbes I focus on smartwatches. The good news for the watch industry is that we start to see how millennials shyly adopt the old habit of putting something on their wrists. Read article (in Spanish)
Keys to a memorable experience – with IE Professor Maria Eugenia Giron
IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the «WOW» factor that gives way to «WOW» experiences. Watch video (English with Spanish subtitles)