To kick-start 2016, I published a new article in Forbes Magazine about the phenomenon of co-branding in the luxury sector. In recent years, we have seen a big number of varied alliances between brands. What was once an exception in the luxury sector has now become the rule, but why? Find out more in my article!
In this month’s article in Forbes Mexico, I analyze the emergence of florists as a new luxury product. The raw material for this new segment is nature and its flowers, beautiful and fragile, that combine perfectly as if it were a plate of food at a magnificent restaurant. If you want to know more, go check out the article
The new videos recorded for the Asociación de Creadores de Moda de España (ACME) and the Universidad Nacional de Educación a Distancia (UNED) last December 15th about the luxury market in Spain are now up on the university’s platform. Check them out on the following link: https://canal.uned.es/serial/index/hash/8196e8d0f9ee7dfdfc7e11dbbfa30d77