Invitation to the presentation «Urban Explorers and Destination Positioning»

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Invitation to the presentation «Urban Explorers and Destination Positioning»

Here you have an invitation from The Premium and Prestige Business Observatory, The IE Foundation and MasterCard to the roundtable and presentation of the report «Urban Explorers and Destination Positioning».  

During this event, Gildo Seisdedos, researcher for the Observatory and expert in cities, will present the results of the latest study on leisure-consumption trends in urban destination, carried out by the Observatory.

After the presentation, there will be a roundtable with Antonio Lopez de Avila, President of SEGITTUR; Eva Ruiz, Marketing Director of MasterCard and Priceless Program in Madrid; and Bernardo Fuentes, Assistant Director of Condé Nast Traveler. The roundtable will have Maria Eugenia Girón, Executive Director of The Premium and Prestige Business Observatory, as a moderator.

Venue: IE Business School. Calle Maria de Molina 11-13. Aula Magna.

Time: 18.00h

To attend, please sign up in the Observatory webpage and confirm your attendance sending an email to: observatoriopremium@ie.edu