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Luxury brands also do co-branding

To kick-start 2016, I published a new article in  Forbes Magazine about the phenomenon of co-branding in the luxury sector. In recent years, we have seen a big number of varied alliances between brands. What was once an exception in the luxury sector has now become the rule, but why? Find out more in my article!

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New videos for ACME and UNED

The new videos recorded for the  Asociación de Creadores de Moda de España (ACME) and the Universidad Nacional de Educación a Distancia (UNED) last December 15th about the luxury market in Spain are now up on the university’s platform. Check them out on the following link:

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IE Premium and Prestige Business Observatory Newsletter

December 2015 Newsletter “key drivers behind high value city travel” research presentation @ ie business school City travel worldwide has grown by 60% over the last 5 years, a far faster pace than sun and beach tourism, according the findings of the report on Key Drivers Behind High Value City Travel drafted by the IE and MasterCard Observatory on Premium Markets […]

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What moves leaders? with María Eugenia Girón

María Eugenia Girón was one of the spokespeople, along with Mario Alonso Puig, at the new forum “Nueva Economía, Nueva Empresa” (New Economy, New Business) organized by  Caja Canarias Foundation and Obra Social «La Caixa» in Santa Cruz de Tenerife and Las Palmas de Gran Canaria. María Eugenia identified some of the stimulus that move leaders in their search for constant improvement. You […]

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