In my latest contribution to Forbes I speak about the 10 steps to build a premium brand. Their products’ price is three times the average of their category; in exchange they offer qualities such as innovation and status. The key to building and positioning a brand in the premium sector is to have a clear strategy. Read article
Maria Eugenia Girón in interviewed for the financial channel Dukascopy TV about the IE Premium and Prestige Business Observatory, the IE Awards for Sustainability in the Premium and Luxury Sectors, the IE Luxury Barometer 2014, and the trends in the luxury market. Watch video (in Spanish)
Alfonso Jiménez is the new President of AED Board, who is accompanied by 15 managers of the leading companies in various sectors. María Eugenia Girón and Pilar Laguna were designated as Vicepresidents, and Coral González and Blanca Montero as spokespersons. The Asociación Española de Directivos has the goal of representing the managers who lead the country’s organizations and to contribute to their individual and collective development. Read article […]
«How Sustainable Luxury Can Save The Planet» is the title of the article that Real Leaders publishes about Maria Eugenia Girón and her trajectory, including her Oceana Board Membership, the creation of the IE Awards for Sustainability in the Premium and Luxury Sectors or her personal perspective on the luxury sector. Read article at RealLeaders