The main capitals of the world compete to attract the premium visitor, fond of shopping, gastronomy and art. Madrid wants to join the club of most-profitable tourist destinations of the world. Read article (in Spanish)
This month in Forbes I analyze the new influences in premium. First it was Hollywood’s star system actresses, then supermodels, later the so-called celebrities, then bloggers and today all of us are -in some way- both prescribers and influences, aren’t we? Read article (in Spanish)
Interesting interview with Alexandra Cousteau in Fuera de Serie due to the celebration last June of the IE Awards for Sustainability in the Premium and Luxury Sectors, where she is the host of the award ceremony. Read interview (in Spanish)
AED’s representative organ vrenews its composition and it is formed by 15 managers of leading companies in several sectors. COMPOSITION OF AED’s NEW BOARD President • Alfonso Jiménez, partner director of PeopleMatters. Vice-Presidents • Mª Eugenia Girón, Global Premium Brand advisor. Executive Director of IE Business School’s Premium and Prestige Business Observatory. • Pilar Laguna, dean of the Legal and […]