El próximo día 21 presentamos un libro que recoge historias de marcas del lujo prósperas que cumplen la primera condición de la sostenibilidad: competir con éxito y ser viable. Hemos dejado atrás los días en que nos preguntábamos si los clientes del lujo estaban interesados por la sostenibilidad y si estaban dispuestos a pagar por ello. Hemos pasado los momentos […]
Personalización y experiencia van de la mano también en el turismo. Eso sí, la experiencia debe estar por encima de nuestras expectativas creando momentos ¡wow! ¿Reservar por anticipado o decidir en el último minuto? ¿Cuál es la clave de una experiencia de lujo? En el Observatorio Premium y Prestigio de IE estamos elaborando el primer barómetro de turismo premium. Para ello, la […]
In an economy where everything is closer and can be purchase immediately thanks to the digital revolution, tailors are more and more valued among customers. You can read my full article on Forbes México, in Spanish, by clicking here!
Here is the article published on Real Leaders about my career in sustainable luxury. I hope you enjoy the read! Link to article
To kick-start 2016, I published a new article in Forbes Magazine about the phenomenon of co-branding in the luxury sector. In recent years, we have seen a big number of varied alliances between brands. What was once an exception in the luxury sector has now become the rule, but why? Find out more in my article!
In this month’s article in Forbes Mexico, I analyze the emergence of florists as a new luxury product. The raw material for this new segment is nature and its flowers, beautiful and fragile, that combine perfectly as if it were a plate of food at a magnificent restaurant. If you want to know more, go check out the article
The new videos recorded for the Asociación de Creadores de Moda de España (ACME) and the Universidad Nacional de Educación a Distancia (UNED) last December 15th about the luxury market in Spain are now up on the university’s platform. Check them out on the following link: https://canal.uned.es/serial/index/hash/8196e8d0f9ee7dfdfc7e11dbbfa30d77
December 2015 Newsletter “key drivers behind high value city travel” research presentation @ ie business school City travel worldwide has grown by 60% over the last 5 years, a far faster pace than sun and beach tourism, according the findings of the report on Key Drivers Behind High Value City Travel drafted by the IE and MasterCard Observatory on Premium Markets […]
This month in Forbes I write about how cities have to adapt to the rapidly changing habits of urban travelers, especially the premium urban travellers. Read article (in Spanish)
María Eugenia Girón was one of the spokespeople, along with Mario Alonso Puig, at the new forum “Nueva Economía, Nueva Empresa” (New Economy, New Business) organized by Caja Canarias Foundation and Obra Social «La Caixa» in Santa Cruz de Tenerife and Las Palmas de Gran Canaria. María Eugenia identified some of the stimulus that move leaders in their search for constant improvement. You […]