My new article for Forbes deals with the IE Luxury Barometer 2014, presented in January. Creating memorable experiences, how luxury surrenders to the internet, or the new luxury values are some of the conclusions we can extract from this study. Read article (in Spanish)
The value evolution of both Swiss franc and ruble during last weeks has marked the beginning of a year full of uncertainties for the watch industry. The Central Bank of Switzerland, the country where most valuable watches come from, has let its currency exchange rate go free. Read article (in Spanish)
In my latest collaboration with Forbes I talk about Annee de Mamiel and Emma Sinclair, two entrepreneurs joined by their passion for health and well-being, that IE Business School got together last week, along with Claudia Terlizzi, founder of The Muscular Therapy Center. These three women constituted a powerful and inspiring pannel. Read article (in Spanish)
In my latest article for Forbes I write about the frontier between fashion, luxury and entertainment which is getting more and more diffuse, given the need to create the content that digital comminucation demands. Besides, these industries have always been close because they fabricate our dreams. Read article (in Spanish)
In my newest contribution to Forbes magazine I focus on the jewellery sector. The market share concentration in just a few brands is something quite common in all luxury sectors, all except the up-market jewellery sector. Read more (in Spanish)
In my latest article for The Luxonomist I talk about the event to present the book «Sustainable luxury: Stories from the Pioneers» at London Business School, while I share my reflection on the meaning of three key word when we talk about sustainable luxury: entrepreneurship, sustainability and luxury. Read more
In my latest article for Forbes I talk about the ingredients that country must have to be the origin of luxury brands. The creators, their brands and products have to be exposed to the international market. Today, luxury is international or it is not luxury at all. Read article (in Spanish)
In my latest collaboration for Forbes I deal with the approach between culture and luxury. Culture, art and fashion are the expression of a country’s creativity and they use resources that combine and maintain a close relationship among them. Read more (in Spanish)
In my latest article for The Luxonomist, I talk about a debate started by a recent trend in the luxury sector: Sharing, Reusing and Recycling. The question is: Are they new ways to give access to those who can’t afford buying luxury products or is it a new expression of luxury? Read article (in Spanish)
Based on the latest study carried out by the Premium and Prestige Market Observatory, in this new article for Forbes, I analyze the behavior of urban explorers and their relevance to the luxury market, as well as the opportunity it means for Mexico City. Read more (in Spanish)