Categoría: Publications

This month in Forbes I write about how cities have to adapt to the rapidly changing habits of urban travelers, especially the premium urban travellers. Read article (in Spanish)

In one of my latest collaborations for Forbes I focus on smartwatches. The good news for the watch industry is that we start to see how millennials shyly adopt the old habit of putting something on their wrists. Read article (in Spanish)

In my latest Forbes article I speak about glasses. Today, glasses are more than just a functional accessory. And the rising of Instagram has provoked an appetite for designs that are interesting, different… and not so much for visible logos. Read article

This month in Forbes I analyze the new influences in premium. First it was  Hollywood’s star system actresses, then supermodels, later the so-called celebrities, then bloggers and today all of us are -in some way- both prescribers and influences, aren’t we? Read article (in Spanish)

In my latest contribution to Forbes I speak about the 10 steps to build a premium brand. Their products’ price is three times the average of their category; in exchange they offer qualities such as innovation and status. The key to building and positioning a brand in  the premium sector is to have a clear strategy. Read article

In my latest writing for Forbes I deal with the customization of the experience, so valued nowadays, which is only possible thanks to technology, that allows us to come back to luxury as it was at the beginning: unique and «tailor-made» products. Read article (in Spanish)

Here is my latest contribution to Forbes, which is about the luxury-fashion online platform Farfetch, whose target client is someone demanding, fascinated by fashion, who looks for the bst wherever it is. The company has raised capital over 1,000 million dollars, becaming what Silicon Valley calls “unicorn”. Read article (in Spanish)

In my latest article for Forbes I write about the consequences of the decision taken by Chanel to match its world prices in some products and the huge impact it will have on the luxury sector. Read article (in Spanish)

In my latest Forbes publication, I explain how haut-cuisine allies with Oceana to protect the world seas. Twenty chefs from some of the world’s best restaurants announced their support of Oceana’s international campaign, Save the oceans, feed the world. The official launching was Tuesday March 17th, 2015 in San Sebastián, in an exclusive event held in the Basque Culinary Centre. Read article (in Spanish) The […]

My latest article for Forbes is about the reinvention of department stores that, besides going digital, fight for revitalizing and enhancing the purchase experience, adding a differential value for the customer. Read article (in Spanish)