Keys to a memorable experience – with IE Professor Maria Eugenia Giron

  1. Home
  2. Blog
  3. Keys to a memorable experience – with IE Professor Maria Eugenia Giron

Keys to a memorable experience – with IE Professor Maria Eugenia Giron

IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the «WOW» factor that gives way to «WOW» experiences.

Watch video (English with Spanish subtitles)