IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the «WOW» factor that gives way to «WOW» experiences.
IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the «WOW» factor that gives way to «WOW» experiences.