Disruption, a word on the verge of becoming as overused as digitization. We have come to a point where it is almost impossible for any business person to have a debate without these words entering the conversation.
And usually these words come with an implicit conclusion: only digital-born companies will survive. Time, capital markets and customer expectations run against the so called “traditional companies”. And yet, there are indeed examples of established companies that have been able to find ways to adapt to this new world and remain appealing to their customers.
This is the story of some of those successes.
The Incredible Shrinking Time
The wave of change in technologies and markets is washing away a number of companies at a very fast pace. Boards are trying to cope with that pace with a wide range of instruments: from large IT investments to fierce M&A activity or changes in management, whilst at the same time redefining industry scope and boundaries.