In my latest article for Forbes I talk about the ingredients that country must have to be the origin of luxury brands. The creators, their brands and products have to be exposed to the international market. Today, luxury is international or it is not luxury at all. Read article (in Spanish)
In my latest collaboration for Forbes I deal with the approach between culture and luxury. Culture, art and fashion are the expression of a country’s creativity and they use resources that combine and maintain a close relationship among them. Read more (in Spanish)
Last eptember 3rd, the RESP website (www.resp.ch), a platform specialized in sustainability and responsible use of resources, published an interview with Maria Eugenia Girón with the headline “Luxury products have to be sustainable or they will no longer be luxury”. Read interview
Maria Eugenia Girón collaborates in the latest issue of Luxury Lab magazine, whose cover you can see in the picture, writing the article «Does Mexican luxury exist?». Besides, the link below will allow you to see an exclusive video featuring the complete interview with Maria Eugenia. Watch video (in Spanish)
The Spanish newspaper El País, inside its Sunday business special El País Negocios, recommends three books, among them we can find «Sustainable luxury and social entrepreneurship», with a brief comment.
Sublime Magazine publishes an interesting review of the book «Sustainable luxury and social entrepreneurship: Stories from the pioneers», edited by Miguel Ángel Gardetti and María Eugenia Girón, in which they talk about the different pioneer stories that inspired the book. Read article
In Expansión newspaper’s webpage they recommend five books to reinvent your career and to prevent your professional trajectory from getting stuck. Among them, they talk about «Sustainable luxury and social entrepreneurship: Stories from the pioneers», edited by Miguel Ángel Gardetti and María Eugenia Girón. Read article (in Spanish)
In my latest article for The Luxonomist, I talk about a debate started by a recent trend in the luxury sector: Sharing, Reusing and Recycling. The question is: Are they new ways to give access to those who can’t afford buying luxury products or is it a new expression of luxury? Read article (in Spanish)
Based on the latest study carried out by the Premium and Prestige Market Observatory, in this new article for Forbes, I analyze the behavior of urban explorers and their relevance to the luxury market, as well as the opportunity it means for Mexico City. Read more (in Spanish)
In this video published in the economy blog of El País, María Eugenia Girón speaks about the IE awards for Sustainability in the Premium and Luxury sectors that were given last week. The ceremony was hosted by Alexandra Cousteau, environmentalist. The winners were Elvis & Kreese, Soneva Hotels, Danish Fashion Institute, Spazio Sumampa and Loewe. IE also published a book about […]