My latest article for Forbes is about the reinvention of department stores that, besides going digital, fight for revitalizing and enhancing the purchase experience, adding a differential value for the customer. Read article (in Spanish)
My new article for Forbes deals with the IE Luxury Barometer 2014, presented in January. Creating memorable experiences, how luxury surrenders to the internet, or the new luxury values are some of the conclusions we can extract from this study. Read article (in Spanish)
The value evolution of both Swiss franc and ruble during last weeks has marked the beginning of a year full of uncertainties for the watch industry. The Central Bank of Switzerland, the country where most valuable watches come from, has let its currency exchange rate go free. Read article (in Spanish)
The prestigious Financial Times interviews Maria Eugenia Giron, executive director of the IE Business School Premium and Prestige Business Observatory, to know her professional points of view. Read interview
IE Business School, MasterCard and the Premium and Prestige Business Observatory and Luxury are pleased to invite you to the presentation: IE Luxury Barometer 2014 “From experts to experts” The presentation will be followed by a roundtable with Luca Solca, Head of luxury goods at Exane BNP Paribas, Fabrizio Carretti, Head of Permira Milan office, and María Eugenia Girón, Executive Director of […]
Feature in RTVE’s TV show «Zoom Tendencias» about IT&VIP, a company that sells second-hand luxury apparel and accessories that belonged to celebrities with an additional solidary purpose. It includes an interview with both founders and María Eugenia Girón as one of their main collaborators in this project. The video is in Spanish.
The two prestigious publications Ignite Magazine and Real Leaders recommend in their pages and website the book «Sustainable Luxury and Social Entrepreneurship: Stories From the Pioneers», edited by María Eugenia Girón and Miguel Ángel Gardetti. Go to Ignite website Go to Real Leaders website
In my latest collaboration with Forbes I talk about Annee de Mamiel and Emma Sinclair, two entrepreneurs joined by their passion for health and well-being, that IE Business School got together last week, along with Claudia Terlizzi, founder of The Muscular Therapy Center. These three women constituted a powerful and inspiring pannel. Read article (in Spanish)
In my latest article for Forbes I write about the frontier between fashion, luxury and entertainment which is getting more and more diffuse, given the need to create the content that digital comminucation demands. Besides, these industries have always been close because they fabricate our dreams. Read article (in Spanish)
El Referente publishes that María Eugenia Girón, Executive Director of the Premium and Prestige Business Observatory of IE Business School and a sustainable and digital luxury specialist, will start a solidary sale on November 25th of some of her favorite clothes in the website IT&VIP. Read article (in Spanish) Go to on-line sale @ IT&VIP