IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the «WOW» factor that gives way to «WOW» experiences. Watch video (English with Spanish subtitles)
The main capitals of the world compete to attract the premium visitor, fond of shopping, gastronomy and art. Madrid wants to join the club of most-profitable tourist destinations of the world. Read article (in Spanish)
Interesting interview with Alexandra Cousteau in Fuera de Serie due to the celebration last June of the IE Awards for Sustainability in the Premium and Luxury Sectors, where she is the host of the award ceremony. Read interview (in Spanish)
AED’s representative organ vrenews its composition and it is formed by 15 managers of leading companies in several sectors. COMPOSITION OF AED’s NEW BOARD President • Alfonso Jiménez, partner director of PeopleMatters. Vice-Presidents • Mª Eugenia Girón, Global Premium Brand advisor. Executive Director of IE Business School’s Premium and Prestige Business Observatory. • Pilar Laguna, dean of the Legal and […]
Maria Eugenia Girón in interviewed for the financial channel Dukascopy TV about the IE Premium and Prestige Business Observatory, the IE Awards for Sustainability in the Premium and Luxury Sectors, the IE Luxury Barometer 2014, and the trends in the luxury market. Watch video (in Spanish)
Alfonso Jiménez is the new President of AED Board, who is accompanied by 15 managers of the leading companies in various sectors. María Eugenia Girón and Pilar Laguna were designated as Vicepresidents, and Coral González and Blanca Montero as spokespersons. The Asociación Española de Directivos has the goal of representing the managers who lead the country’s organizations and to contribute to their individual and collective development. Read article […]
«How Sustainable Luxury Can Save The Planet» is the title of the article that Real Leaders publishes about Maria Eugenia Girón and her trajectory, including her Oceana Board Membership, the creation of the IE Awards for Sustainability in the Premium and Luxury Sectors or her personal perspective on the luxury sector. Read article at RealLeaders
Last June, at IE Business School, we celebrated the 5th Edition of the IE Awards to Sustainability in the Premium and Luxury Sectors. Every day more companies and entrepreneurs make social and environmental responsibility a key part of their strategies and they turn it into a competitive advantage. Read article in Forbes (in Spanish)
As part of the First Encounter of French Luxury in Spain -celebrated in the French Residence in Madrid- Rafael Prieto, General Director of Peugeot, Citroën and DS for Spain and Portugal presented the estimates of the Group –second European car manufacturer- for DS Automobiles, the new Premium brand with an unequivocal French accent. Read press release (in Spanish) Read article […]